Yes. This is a plug. If you ever read anything by Seth Godin or are involved with any sort of social networking sites (e.g. facebook, twitter, blogs, etc) than you are increasingly aware of the infinite amount of information to process (which can be simultaneously exciting and overwhelming). Such networking involvement only creates a multiplying affect (and effect) that the consumer possesses in making or breaking a product. So much power is in the hand of the buyer; or rather, so much power is in their fingers. A twitter message or a comment on a blog can be the rallying cry for allegiance or the mob's boisterous chants of displeasure for a product/service.
Here I stand and recommend Accordance Bible Software. The point of this post is not to compare Accordance with its competitors or give the pro's and con's. Honestly, if you are interested in using bible software, than you cannot go terribly wrong with any of them. You are going to have do your own research to see which program is the best fit for you.
However, I use Accordance and absolutely love it! It is perfect for basic reading, bible study, or serious research. It can be customized to fit your needs. Deciding to use Accordance was the very reason why I switched to a Mac.